Lewis Coburn | Director of Marketing

Marketing’s job is to understand what matters to clients, and connect it with what your business does best.

I’ve spent much of my career trying to answer a deceptively simple question: what really matters to the client?

Across more than 25 years in marketing leadership roles spanning technology, healthcare and B2B organisations, I’ve learned that the strongest marketing doesn’t start with a product or campaign. It starts by understanding the problems clients are trying to solve and finding meaningful ways to connect those needs with what your organisation does best.

Since joining Kocho in 2018, I’ve helped shape our brand, go-to-market strategy and identity-led security proposition. Today, as Director of Marketing, I lead a team focused on building our reputation, creating demand, supporting growth and making sure our voice in the market reflects the expertise and ambition within the business.

Technology rarely gives you time to stand still, and that’s exactly what I enjoy about it. Over the past decade, I’ve had the opportunity to work through huge shifts in how organisations operate, communicate and grow. The landscape keeps changing, and the opportunity to keep learning, adapting and contributing is what keeps me excited about what comes next.