Myth-busting Azure AD B2B vs B2C

Discover which external identity strategy and solution is right for your business goals.

If you’re looking to better understand Microsoft’s different solutions and tools for managing external identity and access, then look no further!

Watch Kocho’s Head of External Identity, Marcus Idle, explain the different features, benefits and applications for Microsoft Azure AD B2B, B2C and its newest solution, Verified ID.

You’ll learn:

  • The best-fit tools for external user sign-in and access

  • How to customise and control your external user experiences

  • How to ensure GDPR compliance and build trust with users

  • The key cost, scalability and security considerations

  • Demos of Azure AD B2B and Verified ID in action

In the session we’ll also take you through various use case scenarios to help you understand the best solution for your business needs – B2B, B2C or hybrid?

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Marcus Idle profile headshot


Marcus Idle

Head of External Identity

Marcus has built a busy External Identity practice working with Azure AD B2C, B2B, and Identity Governance features. He’s passionate about bringing cloud and external identity to life to solve our clients’ business problems.